@allison
Why Discord: Venture Capital funding @ Silicon Valley already targets for insufferable nerds and entrepreneur/investor leeches cooking for the next unicorn
Add in the CHAT FOR GAMERZ flavoring and you get internet addicts
Mobile app + freemium business plan invites phone posters including the vast majority of teenagers and young adults.

And so the earliest adopters consist of Would-be YA readers reposting from Twitter or iFunny and immediately TikTok once it rebrands away from Musical Dot Ly. Which also catches the tail end of pre "Adpocalypse" YouTube and frog/Phoneposter era imageboards.