Yeah, not the aspect I'd choose to highlight in a press release, but the marketing folks do love their buzzwords.
OWI does look pretty interesting otherwise with a lot of uses beyond feeding AI slop machines.
Unfortunately the EU has jumped on the AI/LLM bandwagon just like they did crypto before it. I know NLnet are pushing back as hard as they can on that, just as they did with crypto. Unfortunately the EU sets the targets for the funds, not NLnet.