@BeAware or more EEE, time will tell. I see Threads as strategic investment that places Meta in a strong position to counteract any threats to their empire. And otherwise as a way to deal with - in their eyes - pesky EU regulations of DMA/DSA.
Until now they threw peanuts $$ to Threads. And it was a huge success implementation-wise (built on top of the complex Instagram existing stack in no time).
If Meta feels ActivityPub protocol evolution is stuck, they may launch a dev portal. Take charge.