@r000t
I have put the websites rght to bookmarks next to the payed one. My dad is a smart guy, so he knows how to use it, but my mom is INCAPABLE of understanding the process of "literally the same process, but click a different website".
Somewhere I reacently heard, that for boomers, evening news is a primary sensory organ. And I can prove it. My mom knows I go to 10 conventions per year easily. She doesn't much care, but as soon as the Prague Comic con was on news, not only did she record it... Not only was ecstatic to talk to me over the phone about it... We even went through the entire segment together several times to get my full comment.
It was as if she saw it for the first time. And the same problem is with these websites. Until they get an advert on TV, they just don't exist.