Embed Notice

a few notes on a Linda Rising's talk

"Realize up front that this is hard".

Cognitive dissonance: contradictory "evidence" causes severe cognitive discomfort.

* We are not rational decision-makers
* but we are good at explaining after-the-fact why we made a decision – a pattern called rationalization.

Two thirds of people will not consider an idea until "somebody they know pretty well, is doing it, is happy with it, talks about it […] so maybe i might think about it".
To convince,
* you must address: "What's in it for me?" – requires empathy;
* you can use the values of your opponent. (Loyalty or fairness?)

A pattern of personal touch: walk a mile in the other's shoes
Another pattern: "Give it a try"
Another pattern: listen
Another pattern: ask for something personal

https://www.youtube.com/watch?v=DrCD1wmK9oM via @matthew

#conversations #memory #neuroscience #campaigning #narratives #storyTelling #morality #socialPsych #socialPsychology #facilitation #rationalization #values #influence #LindaRising #morals #principles