@RuiSeabra this is why I did not share the complete same opinion. The positioning of 'commercial' is not FUD, but rather a simplified observation this is not "government" (or a public service).
Many of the outlets mentioned the same: https://www.youtube.com/watch?v=rJQwmGEcwmU
Commercial is not wrong by definition. I am sure it will result in a ton or thousands of more signups.