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@silverwizard I keep circling back to the increase in bullshit jobs in product and marketing mainly. Without new stuff to constantly put forward, their entire job is at stake.

Although I believe this can also happen with engineering teams that were oversized at the start of a project to put out the MVP as early as possible, and then you have engineers twiddling their thumbs and scrambling to find reasons to stay employed, although it would more probably would take the form of refactoring and rewrites.

Nothing to do with customer desires, everybody is just trying to keep their job.