Next the Gigabyte.

Pros:
- Cheaper than the MSI
- Has a post code display
- Not hearing about as many customer support complains as with ASUS
- Seems to have the most stable BIOS based on reports
- Has USB4 ports with 4 lanes allocated to them at all times
- Has WiFi 7
- Aorus styling is probably the best of the three IMO

Cons:
- Two of the M.2s share lanes with the main x16 slot, so using all of them will result in the GPU only having 8 lanes
- Less USB ports than the ASUS; with 4 being 2.0 only. I don't mind 2 ports being 2.0 for the mouse and KB, but 4 is a bit excessive
- ITE SuperIO chip might not be as well supported with lm-sensors in Linux (though it seems the it87 driver does support the specific chip this board uses so it might not be that bad)
- A bit more pricey than the ASUS ($425 CAD atm)