@jeffowski Hon, bless your heart. I've been fighting for market/retail change since about 1994. My first Facebook post in 2009 was about "consumer power." I seed-funded Fair Trade, and watched it fizzle by getting sloppy and too big to manage.
I'm glad you're enthusiastic. Please trust an oldster when I say it gets unwieldy really, really quickly. Tight and tidy will serve this movement better.