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@jeffowski Diffuse or unsustainable boycotts just get the last-person-hired fired. There's no rhyme or reason to the messaging sent.

Target for 40 days would say a thing, but not a lot. It looks like Costco is doing well, though, so Big-Box business stays strong, DEI doesn't change. And, in April, everyone will go buy up all the Target-brand stuff Costco doesn't carry.

Or consumers can grasp the power each.dollar.spent actually has, and be deliberate & knowledgeable how it tips balances.