@janneke I'm not gonna argue that *going vegan* is somehow a bad thing for the supermarket-enabled. The responsibility is direct enough, the benefits to the environments are real, and less suffering is better than more suffering. That makes *going vegan* good in my book.

Now, if a thing is good, why not promote the hell out of it then on socials? There are, surprisingly, quite a few reasons not to, and I'd like to stress two.

One, X being good doesn't mean X is automatically the right thing to do when there's an even better Y. Hypothetically, if a country next to you decides to indulge in rape, pillage and plunder over another one, boosting your military spending and investing in defence in advance might be a good thing to do. Once they recover from the previous invasion and turn their attention to you, your preparations might save your sovereignty, soften the blow or even outright deter them from invading. Problem is, there could be much better/cheaper/efficient options. Say, if joining forces from the get go, counterinvading and nipping the agressor's perverse ambitions in the bud saves two countries, making your soldiers dig trenches instead while patiently waiting for your turn to get wrecked is a both a good thing in your local framing and criminal negligence in the grand scheme of things.

Two, in case you're interested in comprehending what's my issue with *being overly noisy about going vegan*, note that it does not inherit the goodness of *going vegan*. Like, at all. Compare and contrast switching from cars to bikes with glueing yourself to asphalt. Starting a railway delivery company to compete with the government's inefficient monopoly versus cutting a top off a Christmas tree in an ecostunt. One is a direct action optimizing an objective goodness scalar grounded in reality, benefitting the common good no matter what opinions people hold about it. Another one is pretty much just pointlessly polasizing people and discrediting the public image of the first one. For an action that's supposedly done to get people to act, they're phenomenally countereffective, hurting the overall support of the underlying cause across all but the most loyal end of the fanbase spectrum. So, if you'll ever find yourself willing to defend *being overly noisy about going vegan*, defend it separately.

And in the likely case you won't, just post your heart out. =) An Internet stranger's views and priorities slightly differ from yours. Big deal.