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This matters a lot, because – as the NEWAG DRMed trains thing in Poland clearly shows – stereotyping hackers as some nebulous cyber-criminals enables companies that do something shady to just shout "oh, hackers!" when researchers call them out on that.

And it works! It's a strategy that is being used consciously and with purpose by NEWAG, and has been used in the past by other huge companies who wanted to deflect criticism related to their own cyber-shenanigans.