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@djh @ianthetechie @everydoor @zverik It's a very good question.

Besides the obvious „the frontend needs to be user-friendly“, I think the biggest issue is branding. Maybe the Fediverse should pull together for some kind of „organic/bio“ label.

You could say "Fediverse" is already one but it does not have the reach or impact and is more a technical term than a brand.