@CleanDesign You know what? You've articulated what I couldn't quite put my finger on yesterday. The "sameness" of the trailers, especially most of the action/shooter ones. (Sidenote: I feel drawn to Avowed right now simply because of the bright colors and blue skies)
Another thing? I was watching some YouTube commentary about State of Play from Jake Baldino of Gameranx (we used to write together) and he kept saying "yep, that game hard... this game looks hard..."