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When PR goes wrong 🤷♂️

If you’re going to advertise a nice space discovery, make sure your lead image shows it clearly.

Don’t lead with a context image in which it’s very hard to see and/or which could be misinterpreted.

Because the press will use that first image & everyone will be confused.

Case in point: this @guardian story about an Einstein ring seen by Euclid, PR’d by ESA this morning.

Can *you* see it? 👀

https://www.theguardian.com/science/2025/feb/10/euclid-telescope-captures-einstein-ring-revealing-warping-of-space

#SpaceScience #Astronomy