A bright white elliptical galaxy nucleus surrounded by a large yellow halo, with many other galaxies in the field.

Notices where this attachment appears

1. Embed this notice
   Mark McCaughrean (markmccaughrean@mastodon.social)'s status on Tuesday, 11-Feb-2025 05:39:39 JST Mark McCaughrean

   When PR goes wrong 🤷♂️

   If you’re going to advertise a nice space discovery, make sure your lead image shows it clearly.

   Don’t lead with a context image in which it’s very hard to see and/or which could be misinterpreted.

   Because the press will use that first image & everyone will be confused.

   Case in point: this @guardian story about an Einstein ring seen by Euclid, PR’d by ESA this morning.

   Can *you* see it? 👀

   https://www.theguardian.com/science/2025/feb/10/euclid-telescope-captures-einstein-ring-revealing-warping-of-space

   #SpaceScience #Astronomy