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@cashdragon

"It will be slow at first". Well, the time is now. Things have been taking off over a month already. If anything they should've named it something other than "Offshoot of something bigger" to better establish it.

Branding is very important. In the 80s there was a great diet pill that came out but flopped. It was called aids. Not to be confused with the South Park episode with Jared Fogle.

You can see why it failed. Bad branding, even if it was an unfortunate coincidence.