@Erzbet Yep! TVXQ went overboard with naming. 😅 It hurt their name recall and popularity because different regions use different names and hashtags.
In general, they should avoid members' first letter naming schemes, especially if they have non-Korean members. And sometimes, they end up with something that sounds like a radio station instead if an idol group. 😂
Yep, SNSD is good. But I guess their agency thought using the translation of their name is better for the global market. Even so, in the end, even the members themselves started using Girls' Generation more often. (In a way it was good, they inadvertently promoting English in Korean market.)
Re: BTS, when they were starting, I've always seen their full Korean name, and only a few fans used BTS, and non-Koreans at that. Interesting to know they were actually already using the acronym early on. That's good information, thank you for sharing! 🙇🏽