@glynmoody On a personal level, ues I suppose so, but in bulk it's just stolen identities being sold. Also anyone could decide anything about me if I was annoying. I'm not the datascraped me that's being sold off and have no way of knowing what that persona even is.
Apart from pseudo me watches Jeremy Clarkson and has a lawn to mow. Apparently pseudo me is also willing to consider football of amazing importance. I'm an old lady.