Going by the adverts foisted on me, my scraped digital identity is some kind of wishful thinking or AI doppelganger using my real name, identity and existence to dupe advertisers into believing it's worth wasting their time extolling products I'd never look at in my wildest dreams. Like lawnmowers.
I presume that advertisers are being told that all this scraping means adverts are targetted. Well, as far as I can make out they're targetted to a fake person with my digital ID.