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Surfacing from a reply:

Here “on the nose” means “likely to provoke a (possibly well-justified!!) emotional reaction that makes the item more likely to be shared even if it is inaccurate.” We are going to spend the coming years constantly threading the needle of:

(1) not inadvertently spreading disinfo because it •seemed• true, while also

(2) diligently spreading shocking info that •is• true.

That’s going to require an exhausting amount of vigilance — and of grace for each other.