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Because the Internet's network effect has become effectively monopolized, can we even call it the "open web" anymore?

Not at all.

If you want to be discovered, you have to play ball with a big tech monopoly.

Personally, what if Google doesn't like me -- and they want to wipe me off the face of the Internet?

Or worse, what if I don't like Google because they've enabled human rights violations?

Too bad! It's their network effect! https://mashable.com/article/saudi-app-control-women-google-apple