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Now why is the Internet effective? Because it's a series of protocols that increase the network effect.

The more people who use email, the more effective it is.

The more people use the web, the more effective it is.

The more people use BitTorrent, the more effective it is.

This is why when the Internet was in its infancy, it was built on open prrotocols: nobody was going to use the web if HTTP was proprietary.