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@delta @kinetix 99.9% of user's family/friends will not want to create a new account and learn/use another piece of software, at least not to get started.
You can repeat the "Sent with Hotmail" viral process.
Sounds like you should grease 2 transitions, to chatserver account, and to DeltaChat client. And you should support them in any order, as well as never doing either.
(You can ignore me, I'm not even a real user at the moment....)