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Theory one:

Initially I was concerned that this was a CEO positing political nonsense from the organisation account. But that didn’t sit particularly well. In no company should the CEO be able to mainline comms out through social media without several layers of checks.

This means that either he has access to those accounts, or that whoever does have access doesn’t feel comfortable calling the behaviour out. Red flag.🚩

If that’s a control thing, where else do people have more access and control than they should? 🚩

In addition, the content was an alt-right rant full of dog whistles and misinformation regarding a very dangerous pick for the incoming administration - completely at odds with what we thought we knew about the organisation. The additional 88 middle finger would seal the deal.

It’s possible that this is the personal and professional position of the CEO and by extension Proton.