Charlie Stross@mdm Bezos has already shaken up the launch industry: ULA's Vulkan rides on a pair of BE-4s, has comparable payload to Falcon 9,, and ULA will have to bite the bullet and go for reusability or be roadkill.
(I half-expect Blue Origin to buy ULA and position these rockets as a family of medium and heavy weight lifters with significant parts commonality.)
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