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These “state of the industry” reports aren’t for us. This guy’s job is to tell C Suite it’s the world outside that’s got it all wrong and writes thousands of words about that, has graphs to prove it. It’s not for human consumption. It’s corporate toxic waste. It’s built on the intrinsic belief that we are all in competition with each other.

It’s poison.

Going for a big old swim in it is against all medical advice.