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https://www.msn.com/en-us/money/other/a-30-million-campaign-to-free-social-media-from-billionaire-control-is-now-underway/ar-BB1rotwo

>"For the first time, we have a clear pathway to securing the future of social media as a tool for connection, creativity, and joy," Nabiha Syed, Executive Director of Mozilla Foundation

>The initiative, called "Free Our Feeds," aims to create independent infrastructure around the AT Protocol, an open-source technology that powers the Bluesky social network, and allows anyone to build their own social media applications

Interesting that Mozilla bailed on Fediverse just last year, saying they needed to focus their resources on the browser and AI shit:

https://techcrunch.com/2024/09/17/mozilla-exits-the-fediverse-and-will-shutter-its-mastodon-server-in-december

...yet here they are shilling Bluesky's protocol as the "first time ever" fix for corpo social media.