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@graydon @jdnicoll You can't market to everyone, true, but publishing has—for over a century—been a collection of micro-targeted markets: consider the christian fiction market, or the white supremacist market, and their likely overlap with the stross market (about zero) …

The problem is corporate C-suites who drem about owning *all* the readers eyes with one cheap-to-build product.

Can't be done.