@cstross @jdnicoll The whole "singularity" as technology is abject nonsense, but culturally? Either "only facts" or "never facts" are really distinct from what has come before, and I think the disjunction is getting sharp enough that the ability to market is in question.
(There's this obvious analogy to feeding an LLM its own output to the eventual fate of marketing. Tough thing to demonstrate rigorously, but the feel is there.)