I generally don’t get most of my stuff at a big box store anyway. Stuff like Safeway.. I don’t really eat a lot of big US brand products. Didn’t grow up on that stuff, have no taste for it. I’ll go to TJ’s once in a while coz they do wind up cheaper for some specialty stuff (especially things that originate from Europe). And for some basic, especially for 1-2 people they are well priced. For fresh stuff I prefer to go to butchers and fishmongers, and I mostly split the rest between Asian and Hispanic and farmers markets.
This area of course has an incredible farmers market (the farmers that come to SF for farmers markets are all from this region).
I’m going to kit up my bike for grocery carrying so I can ride to get the fresh seafood off the boats, too.