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The occupy movement predated Kony 2012 by a year and was the start of a lot of people's political bandwagoneering and concern farming. But mass formation psychosis as a pattern of phenomenon (not by that name though) goes back millennia earlier to the rise of Christinanity at least. It mostly revolves around a "sacred victim" and builds from there based on populist butthurt and the surrounding propaganda campaign. Look at just about every event that gets people's attention and it's got some "poor <insert victim>" that people have to try and rescue by donating their money or other foolish behaviour.