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> For sure there's a parallel with Ukraine, where suddenly everyone cares about something you have a deep suspicion they have no actual concern about.
The 2014 one, nobody gave a damn. I was still on Twitter, I was incredulous that it wasn't even in the news when it started, then later "Oh, Putin wants to annex Crimea." But this time, suddenly Ukraine is our greatest ally. I don't think anything changed; I didn't notice anything different, Ukraine and Russia both seem to still be in the same place they were last time, but this time, everyone cares so much, it's all over the news hurricane relief is worth less money than Ukraine.
> The internet definitely broke people's calibration for cause celebre nonsense.
This was intentional. It's easier to run a mall than a marketplace, and if it's easier to run, it's easier for the government to call the guy that runs the mall and ask for a favor.