@cwebber @simon I'm biased because I've the exact same main reference for this than Simon (the Reply All podcast episode from back in the days), but I find the more plausible explanation to be way more shocking than the theory of active listening. Advertisers, in all likelihood, don't even *need* to listen to us. And that's horrifying. (But yes, they could if it were cost effective to do so. It probably isn't.)