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Looking for someone with Japanese "cultural literacy" to answer a question…

I got this super cool card holder in Japan. It holds like an IC card or bus pass. It feels cool to slap on the bus card reader.

There's two spots at the bottom that look like they're for filling in a name. I'm trying to figure out what would normally go there if I tried to do it "realistically". Google thinks the top is like product name (For the card? Or for me? Am I the "product"?) and the bottom is manager name?