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@Hoss Japan and South Korea have a ton of weird religious sects and cults that are deeply involved in their political and industrial apparatuses. And, both countries, despite being small, also enjoy a powerful soft culture that extends into the popular consciousness of foreign nations abroad. I wrote before about how China really wants to have this sort of powerful soft cultural spread, but that it never works out for them because it's always too sterilized or too "on the nose"---pushed too hard; They're trying to hard and forced memes don't land. The only Chinese "cultural" entity that I can think of people would recognize within the West would be that Shen Yun performing arts that gets advertised everywhere......which is a operated by a Chinese pseudo-religous cult which was expelled from Mainland Chinacountry in the 1990s/early 2000s.

So, maybe there is something to be said about cults or religiosity? @gav @KuteboiCoder