Of course those corporate walled gardens also have help that we simply can't afford. They have the backing of media. Media has a lot of power in moving people to platforms.
The closest thing the fedi has to a corporate promotional face is "Mastodon" the app, and software development group. I don't feel that this group really cares about serving "the rabble" the vision of a 20-something posting about nail art from her home in the Bronx isn't part of their vision.
4/