He talks to the common man the same way he talks to anybody else, that's a big part of his magic. He's a billionaire, yeah, but he doesn't talk down to people like you'd expect a billionaire to. He honored the firefighter at his rally who took a bullet meant for him, a common man most billionaires wouldn't even give a second thought, considering how most of them crush thousands of men like that on a daily basis simply as a matter of doing business.