I know this is satire, but it makes for a good plot point for a cyberpunk novel.

"In the future, companies blackmail you for using them and threatens to release your information unless you pay them more."

Spotify: "I'll let the world know you have 1000 hours of Bette Midler songs"
Amazon: "People will know how many baby oil you have purchased in one month"
Google: "I mean, just pay us at this point, you know what we know"