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My, how times have changed. Now, we are dealing with parents who refuse to #vaccinate their children.

Parents of Earth, Designer Unknown, c. 1977
Image: US National Library of Medicine.

By the time we hit the 1970s & 80s, #PSA posters were everywhere and covering a variety of social concerns, from everybody’s favorite bear telling you how to prevent forest fires to #StarWars characters reminding you to vaccinate your children. This is also the moment when the idea of celebrity or pop culture entering into the PSA space really takes hold. Remember when at the end of GI Joe cartoons you’d see a “knowing is half the battle” clip or when there’d be a “very special” episode of a popular teenage show, typically discussing issues of domestic violence, teen pregnancy, or drug use? Using familiar, beloved characters to get a message across proved very, very effective and started to dominate the PSA genre.

#VintagePosters #SocialMarketing #MediaPsychology #70s #Advertising