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The image showcases a vintage poster with a stark black and white layout. C-3PO, a humanoid robot with a golden finish, is positioned on the left, standing with one arm slightly raised, displaying intricate detailing on his mechanical limbs. R2-D2, a small, dome-shaped droid with a primarily silver and white color scheme, is located to the right of C-3PO. The background features subtle, dark shapes resembling a control room, with lights and buttons faintly visible, contributing to a science fiction atmosphere. The text is bold and prominent, utilizing capital letters for emphasis, ensuring readability against the lighter background. The bottom of the poster instructs viewers to "CALL YOUR DOCTOR OR HEALTH DEPARTMENT TODAY," concluding with a playful reference to Star Wars, "AND MAY THE FORCE BE WITH YOU."

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The image showcases a vintage poster with a stark black and white layout. C-3PO, a humanoid robot with a golden finish, is positioned on the left, standing with one arm slightly raised, displaying intricate detailing on his mechanical limbs. R2-D2, a small, dome-shaped droid with a primarily silver and white color scheme, is located to the right of C-3PO. The background features subtle, dark shapes resembling a control room, with lights and buttons faintly visible, contributing to a science fiction atmosphere. The text is bold and prominent, utilizing capital letters for emphasis, ensuring readability against the lighter background. The bottom of the poster instructs viewers to "CALL YOUR DOCTOR OR HEALTH DEPARTMENT TODAY," concluding with a playful reference to Star Wars, "AND MAY THE FORCE BE WITH YOU."
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Ms. Que Banh (phoenixserenity@beige.party)'s status on Monday, 18-Nov-2024 14:35:56 JST Ms. Que Banh

My, how times have changed. Now, we are dealing with parents who refuse to #vaccinate their children.
Parents of Earth, Designer Unknown, c. 1977
Image: US National Library of Medicine.
By the time we hit the 1970s & 80s, #PSA posters were everywhere and covering a variety of social concerns, from everybody’s favorite bear telling you how to prevent forest fires to #StarWars characters reminding you to vaccinate your children. This is also the moment when the idea of celebrity or pop culture entering into the PSA space really takes hold. Remember when at the end of GI Joe cartoons you’d see a “knowing is half the battle” clip or when there’d be a “very special” episode of a popular teenage show, typically discussing issues of domestic violence, teen pregnancy, or drug use? Using familiar, beloved characters to get a message across proved very, very effective and started to dominate the PSA genre.
#VintagePosters #SocialMarketing #MediaPsychology #70s #Advertising

In conversation about 4 days ago from beige.party permalink