@tabernac I've been using social media since the days of LiveJournal. I've found moderate success-- a few hundred followers and likes on my stuff every so often. I've just found that talking about what interests me has worked for me, as well as chatting with others when I find what they've said to be interesting. It's been more about chatting with friends or the like-minded rather than chasing clout.
I once had a few posts go viral on the old Twitter, and the feeling was super uncomfortable. 😬