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so, the thing to do is scope down.

I don’t want to recapture all the people on commercial social media.

In fact, a lot of them are dangerous bigots that I affirmatively want no where near me. Our goal should not be universal appeal.

Let’s scale down to—- what do we need to build for a queer teenager in russia?

what do we need to build for our 70 year old mother?

what do we need to build for that BLM activist?

laser targets. thousands of different tries.