@delong You're making simple things complex.
The great majority of voters have had their insecurity increased by the prices they pay for groceries. They do not observe the Biden administration either lowering the prices or punishing those responsible. Trump promises to hurt somebody, which facilitates feeling better about the grocery prices by restoring hierarchical norms.
A majority of male voters cannot imagine voting for a woman; this is not a thing a man can do and keep the name of a man.