@polarisera when I worked at Gallup briefly (acqui-hired) someone there humble-bragged that they have so much data on citizens they can predict a poll's results because they already know what a person is going to answer.

And then when I was supposed to be meeting the CEO as our team flew to their HQ we were informed he had a last minute meeting come up with Cheney so he flew to DC instead (this was ... March of the election year)

I haven't trusted polls since.