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@kibcol1049 I personally think that 90% of the people in North America who think they've tasted EVOO have never tasted anything better than a VOO at best, and likely not even that high a grade. Far more likely is that they bought OO at EVOO prices and for what they think is OO they likely got ROO instead.

For Europeans that's closer to 75%.

Olive oil has been faked for most of my life and then some.

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OO = Olive Oil
VOO = Virgin OO
EVOO = Extra VOO
ROO = Refined OO