I have never used one of these and have told people not to use these. At the same time, this article is just another shitty Atlantic piece. These labs can't sequence everyone's DNA. That would be insanely expensive. They use florescent marchers to bind to certain segments ... which honestly makes me question their accuracy.
In any case, Smarter Every Day did a sponsored video, so take it for what it's worth: https://www.youtube.com/watch?v=U3EEmVfbKNs