Luna Lactea@evan @AngelicAura @Flipboard @mallory @tomcoates Facebook & Automattic, both companies well known for doing exactly that, which have excitedly done exactly that when getting their hands on something before, are part of SWF. Even if that is not SWF's intentions, Facebook or Automattic are likely to abuse their position to make it happen. I've heard concerns about IFTAS too, but I don't know enough about them to tell, so I'll trust people that know more about them than me.
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