@lanodan You can also take a look at this fan rebrand online: https://packagingoftheworld.com/2023/01/noctua-rebrand.html

I don't necessarily agree with it. Seems weird to stack cardboard rather than fold it and in general the design is way to "gamer-y" for Noctua. But it's still much closer to the kind of packaging I'd expect and want from Noctua.

Personally I also consider be quiet!'s packaging to be better than Noctua.