@cjd
That's why I've started telling people "I just need more power and freedom to do things with my phone that you won't be able to do for another 2-5 years."
Which means when they ask what things, I can list things that they already love and use instead of things they're about to love and use.
And when they invariably ask "Right but what's the feature this time around?", I always leave them wanting more... "Guess you'll find out in 2-5 years, champ!"
As an aside, iPhones are just flat out difficult to use if you want to do anything that's not mindless content consumption. They are toys, not tools.